Universal Search Results in the SERPs

By Admin, November 3, 2013

Universal Search Results in the SERPs

Search has its genesis in “10 blue links” – the basic URLs returned when querying the search engines. In 2007, Google first introduced searchers to universal search results -results from news, maps and shopping- that enhanced the basic search engine result pages (SERPs) with digital media assets. Today, the SERPs are a dynamic hodgepodge of disparete result types.


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