Smartphone use is rapidly growing, which is providing new opportunities for marketers to connect and engage with target audiences, create user experiences, and ultimately build a base of connected and loyal customers. In the U.S., nearly 90 percent of the population has a mobile phone, and the number is still growing. High levels of mobile adoption present an ideal opportunity for companies to build mobile marketing strategies to reach highly targeted audiences using apps, mobile coupons, QR codes, text messages, mobile websites, and geo-tracking services. Used correctly, mobile has the power to transform your relationship with customers, and more importantly, their relationship with your brand. By following the above guidelines, and implementing initiatives that strive to offer engagement at every possible avenue, your company can successfully gain traction in the mobile world we now live in.