In recent years, online video has evolved into a powerful (and cost effective) marketing tool. Video is becoming what a website was a decade ago – something that gave nimble, early adopters an edge over the competition. However, if time and money are going to be spent making a video, it also pays to analyze your video traffic and determine how to increase your viewership. Use the following guidelines to help fine tune your video-making endeavors and maximize your viewership. This infographic is brought to you by KISSmetrics and Wistia.