2011-web-analytics-review

The 2011 Web Analytics Review

July 9, 2014

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows […]

lights-camera-transaction

Lights, Camera… Transaction!

December 27, 2013

In recent years, online video has evolved into a powerful (and cost effective) marketing tool. Video is becoming what a website was a decade ago – something that gave nimble, early adopters an edge over the competition. However, if time and money are going to be spent making a video, it also pays to analyze […]

trading-desks-are-stock-brokers-digital-advertising

Trading Desks are the Stock Brokers of Digital Advertising

November 6, 2013

Digital advertising has become real time. We often hear how digital advertising is compared to the stock market – trading media vs trading stocks. This infographic illustrates the digital advertising stack with examples, and compares it to the financial market. Source

History of Web and Social Analytics

History of Web and Social Analytics

September 29, 2012

After 20 years of the Internet, we’ve seen a lot of changes to how we’re tracking visitors, what we’re tracking, and where we’re tracking them. The next wave of analytics is combining off-site and on-site traffic from web and social sources, providing marketers with far improved statistics to base their online strategies on. Source

The Evolution of Web Analytics

The Evolution of Web Analytics

September 28, 2012

Web analytics is the way to measure the way people interact with your blog or website. Today web analytics are highly advanced and help online marketers reach their targets. This ingraphic explains common analytic terms and shows how web analytics has advanced through the years. Source

Google Analytics Cookie

Google Analytics Cookie

June 14, 2012

It’s a infographics that explain the Google Analytics cookie and what means every parameter. Source