The Social Election Experiment

The Social Election Experiment

August 31, 2013

Do Facebook Likes = Real World Votes? People love predicting who is going to win an election. Sometimes it’s the scientific approach of public opinion polling or friends and neighbors coming together to express their views in a local pizza poll. During the 2011 Canadian Federal Election, the teams at Optimum PR and Dare Labs […]

The U.S. Hispanic Market

The U.S. Hispanic Market

December 12, 2012

The U.S. Census Bureau reports that as of July 1, 2010, the nation’s Hispanic population had reached 50.5 million, representing 16.3 percent of the total U.S. population of 308.7 million, and making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics are also the fastest-growing ethnic group, expected to increase in size […]

The new Latino electorate

The new Latino electorate

June 28, 2012

Every election there is talk of a unified Latino “voting bloc,” implying that there is firm solidarity across many political issues. Contrary to that notion, the Latino electorate is quite nuanced, having a broad range of interests and allegiances. In this series of infographics, the current, past and future Latino electorate is examined. State-by-state comparison […]