mental-maps-car-brands-among-us-consumers

Mental Maps of Car Brands Among U.S. Consumers

January 17, 2014

Shared semantic structures for automobile brands among U.S. Residents. A visualization of how U.S. Resident view automobile brands and how they are naturally organized. What was discovered was that U.S. residents naturally organize automobile brands by the attributes of region of origin and perceived luxuriousness. Research utilizes implementation of classic methods for systematic data collection […]