streaming-killed-video-star

Streaming Killed The Video Star?

July 7, 2014

According to the latest 2011 Nielsen Cross-Platform report, interesting trends are emerging in the realm of video viewership that reflect the growing mobility of Americans today. It raises the question: is online video indeed giving network a run for its money? Source

one-nation-under-video

One Nation Under Video

April 28, 2014

As of this year, the share of Americans who report watching online videos via sites such as YouTube and Vimeo has reached a whopping 71 percent. Five years ago, it was only about half that. In order to understand the meteoric rise of video-sharing site users, let’s examine what they look like today. Source

youve-got-video-mail

You’ve Got (Video Mail)

April 14, 2014

For the typical small business, email marketing is used to reach the most relevant audience and drive conversion rates. But today, these email blasts are getting a negative reputation, ending up discarded in SPAM inboxes. Enter the YouTube era. Can organizations effectively use interactive video to shake up their business model and appeal to a […]

day-life-skype

A Day In The Life of Skype

April 5, 2014

We thought it would be fun to show some impressive numbers about the typical day on Skype. The vibrancy of Skype – we attribute to all of you, who find that Skype is wonderful, useful, and universal in everyday life. The figure that is most impressive is 700 million minutes of free Skype-to-Skype calls each […]

many-forms-socializing-online

The Many Forms of Socializing Online

March 8, 2014

When we think of social networking, we are likely to immediately think of Facebook and Twitter. However, there are numerous websites that allow you to connect with others for different purposes such as music sharing, blogging, events, and podcasting. Here is a look at the most popular social networking sites and their platforms. Source

lights-camera-transaction

Lights, Camera… Transaction!

December 27, 2013

In recent years, online video has evolved into a powerful (and cost effective) marketing tool. Video is becoming what a website was a decade ago – something that gave nimble, early adopters an edge over the competition. However, if time and money are going to be spent making a video, it also pays to analyze […]

what-kind-videos-do-americans-watch-their-mobile-devices-work

What Kind Of Videos Do Americans Watch On Their Mobile Devices At Work

November 21, 2013

A 2011 Harris Interactive Poll discovered that the majority of American workers want companies to allow them to use any mobile devices they choose for work-related tasks. The fact that they actually use them to secretly stream online videos is another story. Source

how-does-world-consume-videos

How Does the World Consume Videos?

November 7, 2013

Shows like Friends and Law and Order are global phenomenons, dubbed into dozens of languages and beamed into homes around the world. But not everyone gets their TV fix the same way. In India and China, it’s common to watch video online; in Columbia, consumers obsess over TVs with Internet. You can learn more about […]

trading-desks-are-stock-brokers-digital-advertising

Trading Desks are the Stock Brokers of Digital Advertising

November 6, 2013

Digital advertising has become real time. We often hear how digital advertising is compared to the stock market – trading media vs trading stocks. This infographic illustrates the digital advertising stack with examples, and compares it to the financial market. Source

The Video Connection

The Video Connection

October 24, 2013

Who uses video chat and how? Source

The Numbers Behind StumbleUpon’s Social Media Network

May 9, 2013

In the past couple of years, stumbleupon.com has really grown to unprecedented heights. It seems like you can’t even watch a video or look at a picture anymore that didn’t originate with the social giant. But many people still don’t understand just how big stumbleupon has actually gotten. Source

Streaming as a Service

Streaming as a Service

April 21, 2013

Streaming as a Service is a concept that is derived from Software as a Service , also referred as SaaS. It is a global solution that integrates multiple services that eases up the online streaming process into the cloud. The primary advantages of this solution are the linearity and scalability following the pay as you […]