Sprite Dunks on Kia in Battle of NBA All-Star Sponsors

Sprite Dunks on Kia in Battle of NBA All-Star Sponsors

March 20, 2013

Like all premier sporting events, sponsors were all over the NBA All-Star game last weekend, Feb 25-26, 2012. Each of the events was sponsored by a major brand. So how did each brand do, and which sponsor generated the most buzz on social media during All-Star weekend? Source

Sprite Dunks on Kia in Battle of NBA All-Star Sponsors

Sprite Dunks on Kia in Battle of NBA All-Star Sponsors

March 17, 2013

Like all premier sporting events, sponsors were all over the NBA All-Star game last weekend, Feb 25-26, 2012. Each of the events was sponsored by a major brand. So how did each brand do, and which sponsor generated the most buzz on social media during All-Star weekend? Source

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The Economics of the World Cup

January 26, 2013

The World Cup is the number one major global sporting event in terms of viewer ship. That means major money for advertisers, sponsors FIFA and host countries. The only direct funding a host country received from the proceeds of the world cup are the ticket sales and the predetermined amount promised by FIFA for hosing. […]

Are Premier League Clubs Scoring A Social Media Own Goal?

Are Premier League Clubs Scoring A Social Media Own Goal?

July 15, 2012

The Premier League is the most talked about football league in the world – and certainly the wealthiest. The teams, the games and their star players dominate the sporting and, sometimes, news agendas – and fans devote enormous effort and time on debating the relative merits of goals, transfer targets, refereeing decisions, managerial sackings and […]