The Rise of Social Media & Collaborative Consumption

The Rise of Social Media & Collaborative Consumption

August 16, 2012

Collaborative consumption re-focuses the motivation around consumer goods to encourage models of sharing, swapping, lending, trading, saving or renting. The concept, championed as: “a new socio-economic ‘big idea’, in: “What’s Mine Is Yours: The Rise of Collaborative Consumption”. The idea is concurrent with the environmental zeitgeist and thoughts of sustainability coupled with an eye for […]