Who is the king of social media?

Who is the king of social media?

October 26, 2013

Social media analytics data can be used to come up with some interesting comparisons between competitors. I decided to illustrate this with some fun, down-to-earth example – and what’s better than music? By taking into account actionable insights like the share of voice on social networks, sentiment breakdown or estimated views, I measured which of […]


All About Social Media Monitoring Tools

January 31, 2013

This infographic provides information abou the different tools out there today that are used to monitor social media sites for businesses. It provides information about who is buying SMM tools, how much it costs and how satisfied users are with them. It also lists the best SMM programs and divides the best ones by cost. […]


The Social Oscar 2012

January 12, 2013

In this infographic we looked at social media mentions around the movies nominated for Best Picture. We measured the volume, built a sentiment index and more interestingly, detected the number and type of unique adjectives used in those social media posts. After looking at the number of adjectives and their type (positive/negative), the number of […]


The Social Media Lifecycle

December 22, 2012

The search for the elusive social media ROI will be getting even more aggressive in 2012. But after quite a few years of working with social media, why aren’t we getting any closer? Is there no such thing as social media ROI? Countless successful social media campaigns prove that a great return from social can […]