Who is the king of social media?

Who is the king of social media?

October 26, 2013

Social media analytics data can be used to come up with some interesting comparisons between competitors. I decided to illustrate this with some fun, down-to-earth example – and what’s better than music? By taking into account actionable insights like the share of voice on social networks, sentiment breakdown or estimated views, I measured which of […]


The Social Oscar 2012

January 12, 2013

In this infographic we looked at social media mentions around the movies nominated for Best Picture. We measured the volume, built a sentiment index and more interestingly, detected the number and type of unique adjectives used in those social media posts. After looking at the number of adjectives and their type (positive/negative), the number of […]


The Social Media Lifecycle

December 22, 2012

The search for the elusive social media ROI will be getting even more aggressive in 2012. But after quite a few years of working with social media, why aren’t we getting any closer? Is there no such thing as social media ROI? Countless successful social media campaigns prove that a great return from social can […]

X-Factor Social Media

X-Factor Social Media

July 28, 2012

A weekly review of the X Factor 2011 live shows in and the impact that social media has upon the music reality TV show and vice versa. Includes a review of microblogging and social networks Facebook, Twitter and YouTube; how contestants, judges and audiences use social networking sites pre, during and post programmes. Source