Medium Matters: What Is The Most Effective Ad Media

December 1, 2013

Today, marketers have more options than ever to try to target consumers. So what is the best media now? There’s no one answer that works for all businesses. In the infographic below, we take a look at how different formats stack up. Source

The Rise of Social Media & Collaborative Consumption

The Rise of Social Media & Collaborative Consumption

August 16, 2012

Collaborative consumption re-focuses the motivation around consumer goods to encourage models of sharing, swapping, lending, trading, saving or renting. The concept, championed as: “a new socio-economic ‘big idea’, in: “What’s Mine Is Yours: The Rise of Collaborative Consumption”. The idea is concurrent with the environmental zeitgeist and thoughts of sustainability coupled with an eye for […]