understanding-marketing-automation

Understanding Marketing Automation

June 22, 2014

Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you’re generating from blogging, social media, and other sources, and make them more sales-ready. To learn more about […]

marketing-trends-part-iii

Marketing Trends Part III

May 18, 2014

Generation Y includes an estimated 70 million Americans who are entering the working class. Marketers need to recognize this new segment and develop relevant marketing strategies. Find out more about marketing in this infographic. Source

medium-matters-what-most-effective-ad-media

Medium Matters: What Is The Most Effective Ad Media

December 1, 2013

Today, marketers have more options than ever to try to target consumers. So what is the best media now? There’s no one answer that works for all businesses. In the infographic below, we take a look at how different formats stack up. Source

The State of Social Use in Small Business

The State of Social Use in Small Business

August 13, 2013

This infographic provides statistics for small businesses in relation to the use of social media for small business. It gives information for the percentage of businesses using social media. Furthermore it explains how small businesses have benefited from using social media tools. Source

The Social Marketing Roadmap

The Social Marketing Roadmap

May 28, 2013

Social marketing has evolved into a strategic discipline. Whether you are experienced with social or you are just starting with it, consult with the marketing experts on the steps that make social a successful strategy for your company or brand. Source

Infographic: Local Search Evolved

Infographic: Local Search Evolved

April 13, 2013

With the introduction of smartphones and tablets that integrate GPS to help users locate what’s around them, a term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo). Source

history-online-shopping

The History of Online Shopping

December 16, 2012

The history of online shopping is an interesting one, and longer than you might think. Beginning in the early days of the modern computer and only allowing simple B2B transactions it has grown to a multi-billion dollar industry that nearly all of us use today. But where did it all begin? Source

Social Media: What

Social Media: What’s the ROI?

October 9, 2012

This infographic explains how we determine Return in investment (ROI) for social media investment. It explains what the best way is to use social media in order to get the highest return on investment.

Social Local Mobile - SoLoMo

Social Local Mobile – SoLoMo

October 8, 2012

With the introduction of smartphones and tablets that integrate GPS to help users locate what’s around them, a term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo). Source

Social Business and the Growth of Shared Value

Social Business and the Growth of Shared Value

September 29, 2012

2012 will be the year of Social Business but what does social business mean? We define it as the creation of shared value-everybody should profit from social business on the web. Source

Take Control of Your Social Marketing Program

Take Control of Your Social Marketing Program

June 6, 2012

This infographic provides information the various social marketing programs online and explains which program is useful for which service. It shows which programs are best for publishing platforms and building promotion, which are primarily for publishing platforms, and which are primarily promotion builders. Source

Medium Matters: What Are The Most Effective ad Media

Medium Matters: What Are The Most Effective ad Media

May 26, 2012

Though marketers now have more portals than ever to reach consumers, there is no silver bullet. No one media can be labelled most effective for all businesses. marketers should consider their goals, audience, budgets, and other factors to determine what the most effective media formats for them will be. Source