The Numbers Behind Social Checkins and Branded Mobile Apps

December 6, 2013

Creating branded mobile apps is the hot topic for companies of all sizes, and incorporating social aspects into mobile marketing campaigns is just as hot. It seems like every brand is trying to find out how to engage with consumers who are on the move using social, location-based apps like foursquare and Facebook Places as […]

The Reality Behind the

The Reality Behind the “Check-In” Hype

September 8, 2012

As you might have read from our article on Mashable earlier today, as part of our involvement in the Social-Loco conference we have done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population […]