The Science of Sharing: Introducing the Social Consumer

The Science of Sharing: Introducing the Social Consumer

June 30, 2013

Introducing the new social consumer. To better understand them, we asked 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today’s social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending […]