The Science of Sharing

The Science of Sharing

June 4, 2013

Introducing the new social consumer. To better understand them, we asked 1,500 US consumers about the two products and services they had most recently researched online and how they want about it. Source

Who is the Social Consumer?

Who is the Social Consumer?

May 25, 2013

As social networks have grown over the past few years, a new type of consumer has emerged. They’re connected. They’re discerning, and they’re hard to pin down. Source