2012 The Year of Integration

February 25, 2014

While 2011 may have been the “Year of Mobile,” we will go further next year. Consumers are expanding their uses of social media to more devices and incorporating it into daily tasks, and we, as marketers must follow. That is why 2012 needs to be, and will be, the “Year of Integration.” We witnessed vast […]

Let’s Get Down to Social Business

February 3, 2014

Let’s dive into the burgeoning world of Social Business. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let’s dive into the ballooning […]


The State of Social Enterprise

December 28, 2013

Give To Get Jobs recently created a Social Enterprise Database. The goal is to have the most comprehensive database of social enterprises in the US. The database is inclusive of all forms of social enterprises from sustainable non-profits and L3Cs to B Corporations and FPCs, and everything in between. This infographic represents statistics from the […]


The State of Email Marketing

December 24, 2013

The growth of so-called social business has certainly not escaped the attention of online marketing providers with both Constant Contact and competitor VerticalResponse announcing new services within the past several weeks to help businesses manage and measure their social marketing efforts. Source


The Evolution of Technology & Its Impact on the Development of Social Businesses

November 29, 2013

Are you feeling particularly empowered as a customer or consumer these days? You should! The evolution of technology over the last five decades has fundamentally shifted the position of the customer as we move into a decade of social business. It is no longer aboutB2B or B2C or B2B2C; it is about a company’s relationship […]

Does More Influence Equal More Retweets?

Does More Influence Equal More Retweets?

October 5, 2013

How many retweets does an influencer get? Source

Social Media Strategy Development

Social Media Strategy Development

September 25, 2013

Social media strategy development for mid size and large organizations. The model is used by Sobizco’s international strategy team. Source

Social Business Imperative

Social Business Imperative

August 17, 2013

The business world is evolving rapidly. With the meteoric rise of social media, the dynamic nature of business in the 21st century is evolving to accomodate its influence. It is becoming increasingly apparent that businesses that do not make this crucial shift will not be able to keep up with the new customer- the social […]



July 21, 2013

It’s in the facts: Research proves a measurable payoff exists of corporate social responsibility (CSR) initiatives to companies as well as their stakeholders. Here is an infographic that explains everything. Source

How Small Businesses Are Using Social Media

How Small Businesses Are Using Social Media

April 7, 2013

Ever wonder which social media networks small business owners prefer to use and find most effective? Well, we created a little infographic to share the results of a survey that included the responses of 1,972 business owners and employees from companies that have 25 or less employees. The results show that small businesses are becoming […]


How to Train Employees On Social Media

February 18, 2013

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the swanky pitches you may receive from pros, your best social media team might actually be your current workforce. Source

Social Business and the Growth of Shared Value

Social Business and the Growth of Shared Value

September 29, 2012

2012 will be the year of Social Business but what does social business mean? We define it as the creation of shared value-everybody should profit from social business on the web. Source