A Bird’s Eye View of Social Media Week 2012

March 2, 2013

Adobe wanted to see what stories they could tell with the buzz generated during Social Media Week 2012, using their SocialAnalytics platform. Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population! Check out […]

social-login-and-sharing-trends-across-web

Social Login and Sharing Trends Across the Web

December 25, 2012

The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; LinkedIn for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do […]

The Science of Social Timing Part 2: Timing Email Marketing

The Science of Social Timing Part 2: Timing Email Marketing

December 12, 2012

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership. Source

A Birdâ??s Eye View of Social Media Week 2012

November 28, 2012

Adobe wanted to see what stories they could tell with the buzz generated during Social Media Week 2012, using their SocialAnalytics platform. Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population! Check out […]

History of Web and Social Analytics

History of Web and Social Analytics

September 29, 2012

After 20 years of the Internet, we’ve seen a lot of changes to how we’re tracking visitors, what we’re tracking, and where we’re tracking them. The next wave of analytics is combining off-site and on-site traffic from web and social sources, providing marketers with far improved statistics to base their online strategies on. Source

Social Media Analytics

Social Media Analytics

August 24, 2012

This infographic shows the guide to measuring the results of your social media strategy. Let’s check and find out! Source

Facebook MENA Stats

Facebook MENA Stats

June 15, 2012

Facebook statistics for the Middle East / North Africa / Arabian Peninsula region, focusing on Egypt, United Arab Emirates and the Kingdom of Saudi Arabia (KSA). Source