The SEO Pyramid (TLCs of SEO)

October 15, 2013

The TLCs of SEO represent what every wholistic SEO campaign should include. Each section of the pyramid builds upon the level below it. Start with a good structural foundation, add valuable/in-depth content, then market that content through outreach programs to gain metrics (links), and top it off with community building around your brand. Source

Link Building: Know When to Hold

Link Building: Know When to Hold’em, and Know When to Fold’em

November 3, 2012

Link building is a hot topic in the iGaming industry at the moment. You’ve been asking, “How do I acquire links?” “What the hell does ‘blag’ a link mean?” “How do I know which link building strategies are outdated?” Source

the Four Faces of Link Building

the Four Faces of Link Building

July 8, 2012

A good link builder has to be many things, it’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder you have to fulfill many roles at once: Art director, coder, copywriter, researcher, salesman, analyst, PR guru, advertising exec, marketer, networker, organiser etc. […]

A Visual Guide to Article Optimization

A Visual Guide to Article Optimization

May 7, 2012

When you’re writing articles for yourself, or your company’s blog, you’ll want to make sure that they have the best possible potential to be found by readers and picked up in search engine results. The key to maximum exposure is article optimization. Source