ppc-jobs-salary-guide

PPC Jobs Salary Guide

April 24, 2014

An all-encompassing look at the best job markets, the most in-demand job titles, and salary ranges for PPC professionals. Source

universal-search-results-serps

Universal Search Results in the SERPs

November 3, 2013

Search has its genesis in “10 blue links” – the basic URLs returned when querying the search engines. In 2007, Google first introduced searchers to universal search results -results from news, maps and shopping- that enhanced the basic search engine result pages (SERPs) with digital media assets. Today, the SERPs are a dynamic hodgepodge of […]

online-marketing-offline-sales-staples-case-study

From Online Marketing to Offline Sales – Staples case study

October 9, 2013

ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase of 200% of in-store sales for the product. Source

15 Insights from Google

15 Insights from Google’s brain

November 7, 2012

Explanation about Google thinking based in Quality raters document. Source

Map to Search Engine Marketing Success

Map to Search Engine Marketing Success

November 2, 2012

This infographic provides tools for SEO and link building to materialize search engine marketing success. It provides 8 tips in sections such as: quick form, landing pages, and content optimization. Source