When ROI Represents the Realization of Influence

July 8, 2014

In many ways, performance metrics are a subset of influence. And, influence is an underestimated or misunderstood business purpose. Influence is the ability to cause effect or change behavior. And as you think about ROI, think beyond numbers. Source


SEO ROI is King

November 23, 2013

SEO (search engine optimization) is a very important element to many brand and company’s business plan. SEO is making sure one’s product has visibility online so potential customers can find it. This infographic looks at do it yourself SEO and how it compares to other online marketing tactics. Source


The Marketing Measurement Checklist

November 18, 2013

As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their […]


What is Stunting Small Business Growth?

October 15, 2013

Surviving in a down economy is tough enough for small businesses. Growing is an even bigger feat. NFIB polled business owners about the external factors impeding their businesses’ growth. Source

The Marketer

The Marketer’s Paradox – Social Media Roi

July 17, 2013

Social media marketing is widely accepted as a necessary business strategy, yet it is the distinguishing feature between Return on Investment and Return on Influence that is the source of much debate. As the controversy receives more attention from marketers and economists, it becomes evident that the solution may not lie in the way we […]


What’s The ROI Of Your Mom?

March 8, 2013

From a good night kiss to being your biggest supporter, it sometimes feels like your mom can do anything. But what is the true value of your mother? This infographic examines the ROI of your MOM. Source


The Value of a Social Following

January 14, 2013

A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we’ve created this infographic to help show how much a social following is really worth to businesses. In […]

Which College Provides the Best Return on Investment (ROI)?

December 25, 2012

Choosing a college has become a lot more complicated in recent years. Costs have continued to go up and now now there are questions about whether a college degree is worth as much as it used to be. All you can do is get as much information as you can to make the best choice, […]


Define Corporate Social Responsibility on a Page

December 20, 2012

I started writing a post about an idea I had that helps me position CSR in relation to Creating Shared Value(CSV) and to compliance. As I tried to write it I realized that a diagram might say it better, so here is my first attempt at a graphic blog post! You can also click on […]

T5 Lighting Adapter Case Study

T5 Lighting Adapter Case Study

December 5, 2012

In 2010, the Newburgh, New York, School District needed to reduce operating costs so that they could continue to provide high-quality education with minimal impact on taxpayers. Increasing energy costs were one of their biggest challenges. The T5 lighting retrofit project for the Newburgh School District helps to demonstrate the ROI (without consideration of any […]

How are travel brands using Social Media to Achieve Roi

How are travel brands using Social Media to Achieve Roi

November 26, 2012

What’s the biggest mistake travel companies make when using social media? How much money are travel companies are spending on social media? Find out all the answers in this infographic. Source

ROI: Calculating the Return on Investment Enterprise Social Software

ROI: Calculating the Return on Investment Enterprise Social Software

November 8, 2012

With industry costs averaging 3-5 dollars per user per month, and with no hardware and low management costs, even small increases in key performance indicators driven by enterprise social software platforms produce significant ROI. Source