The Failings of Eurostar

The Failings of Eurostar

April 2, 2013

Eurostar is a rail system that connects London, Paris and Brussels. It is very important to commuters and people who are traveling between the three countries. However, its reputation currently is on the line due to train breakdowns. Every time a train breaks down, hundreds of passengers are inconvenienced by the delays. This infographic looks […]

The Fail Trail: Analyzing the impact of Pr crisis

The Fail Trail: Analyzing the impact of Pr crisis

May 29, 2012

What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos – to measure the effect a crisis has on a brand. Source