Publishing and Vertical Integration. Examples of what might be seen in 1800, 1930, and 2010

November 24, 2013

Every company must focus its time and resources on specific areas in order to be effective. Publishing is no different. Each publishing house can chose to how intensely to focus on each specific area but every publishing house must have resources to adequately acquire appropriate titles, edit, design, market, produce, and distribute books. As the […]