your-first-date-online-pr

Your First Date With Online PR

July 12, 2014

So here’s the thing, marketing is important. And although we all know this, what you may not know is why you need to market yourself. Entering the world of websites, social media, and mobile phones can seem overwhelming and you might even wonder if it’s really worth it–it is! The average consumer is turning to […]

online-pr-opportunity-and-results

Online PR: Opportunity and Results

June 13, 2014

60% of Americans will judge your company based on your online presence, think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing in […]

four-simple-ways-connect-prsa

Four Simple Ways to Connect With PRSA

April 15, 2014

To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. Source

public-relations-means-business

Public Relations Means Business

February 7, 2014

PRSA surveyed 204 American business leaders in the fall of 2011 to ascertain their thoughts on how well MBA candidates understand the strategic business value and tools of public relations. Source

2012-edelman-trust-barometer-focus-employees

2012 Edelman Trust Barometer: Focus on Employees

December 9, 2013

Executives and rank-and-file employees see the same company differently. Source

Facebook Timeline Overview Infographic

Facebook Timeline Overview Infographic

October 28, 2013

Lately the internet has been buzzing with the word Timeline. Personal pages have been using it for a little while now, but as of March 30th all pages will implement the Timeline layout, and the residual changes that come with it. Using one of our clients, Starbucks, as an example, we’ve developed an infographic that […]

Israel: Diplomacy Goes Democratic Online

Israel: Diplomacy Goes Democratic Online

September 27, 2013

Israel takes its diplomacy strategy to the Internet for open debate and a more honest portrayal. Source

The Evolution of the PR Pro

The Evolution of the PR Pro

October 2, 2012

Many pros likely think of public relations as being a product of the modern age. Trying to manage public opinion, however, is a much older practice than most people realize, dating back atleast to the time of Caesar. How has the PR profession progressed over the past 2,000 years? Source

5 Scientifically Proven Ways to Get More Retweets

5 Scientifically Proven Ways to Get More Retweets

August 26, 2012

Over the years, and a ton of research on Retweets. I’ve found 5 specific points that are the most powerful ways to get more ReTweets, rolled up into one simple infographic – check it out! Source