Designing the Cereal Box

Designing the Cereal Box

September 27, 2012

Cereal box design is something of a legend, with bright colors and slogans that can hypnotize both kids and adults. What you might not know is the lengthy creative process that goes into this product design. As you’ll see below, even a small change can take a year and cost millions of dollars. Source

The Big Picture

The Big Picture

July 6, 2012

Inside the Art Director’s Brain A handy guide for those looking to assemble a team, to turn an idea into a finished product. Source