Top PR Campaigns – A History

July 4, 2014

Ever wonder what made PR what it is today? Sure, we’re immersed in PR 2.0 and will probably leap to PR 3.0 by 2012–but without first knowing where PR started and where it came from is blasphemy (ok, maybe not blasphemy, but it’s still important)! The best part about knowing a little history of PR […]


Tech Cocktail Startup Mixology

May 24, 2014

At Tech Cocktail’s latest Startup Mixology Conference, each speaker shared one of the key ingredients that go into starting and running a successful business: company culture, personality / authenticity, marketing delight, PR, momentum, launching, design, bootstrapping, entrepreneurship / perseverance, execution, team, relationship, and community. Source


2012 Edelman Trust Barometer: Focus on Employees

December 9, 2013

Executives and rank-and-file employees see the same company differently. Source


What Zenzians Were Up To In 2011

February 27, 2013

If pictures are worth a thousand words, how much are infographics worth? Infographics are all the craze lately, we thought we’d create one that recaps what the Zenzi team was up to in 2011! Enjoy! Source

5 Scientifically Proven Ways to Get More Retweets

5 Scientifically Proven Ways to Get More Retweets

August 26, 2012

Over the years, and a ton of research on Retweets. I’ve found 5 specific points that are the most powerful ways to get more ReTweets, rolled up into one simple infographic – check it out! Source

The Fail Trail: Analyzing the impact of Pr crisis

The Fail Trail: Analyzing the impact of Pr crisis

May 29, 2012

What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos – to measure the effect a crisis has on a brand. Source