The Future of Paid Search – Google, Bing and beyong

July 9, 2014

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current state, where it’s going, and how the largest paid search venders (Google & Bing) […]

fun-facts-about-portent

Fun Facts About Portent

May 16, 2014

The Portent Tumblr is a place where we share our inspiration and work. But honestly, we’re mostly going to be geeking out about PPC, SEO, social media and all things technology – a lot. Source

ppc-jobs-salary-guide

PPC Jobs Salary Guide

April 24, 2014

An all-encompassing look at the best job markets, the most in-demand job titles, and salary ranges for PPC professionals. Source

ppc-stereo-system-analogy

PPC, the Stereo System Analogy

April 21, 2014

Think of good PPC like a stereo system — everything’s connected and the output is only as good as the weakest component. Source

online-traffic-drivers

Online Traffic Drivers

November 11, 2013

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The Findability Formula: A Guide to Internet Marketing

The Findability Formula: A Guide to Internet Marketing

May 31, 2013

The Findability Formula is all about how to utilize each facet of Internet Marketing to be found online. Find out more about internet marketing in Denver at http://www.findability.com Source

how-does-google-adwords-work

How does Google AdWords work?

February 23, 2013

This Infographic is explaining how Google AdWords really works! While explaining the auction system it also gives hints and tactics for how to improve AdWords performance. Source

How to Use PPC Landing Pages

How to Use PPC Landing Pages

December 9, 2012

This infographic provides a list which gives the do’s and don’t of using and creating PPC landing pages. It also provides a list of tips to use when using a landing page in order to receive a high quality score. Source

Landing Pages for PPC

Landing Pages for PPC

July 29, 2012

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. This increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank). Source

SEO VS PPC [Infographic]

SEO VS PPC [Infographic]

July 27, 2012

This infographic explains the difference between SEO and PPC. Hopefully you will learn how they each work with ROI and click rate. As a business owner you have the choice whether to promote your site using SEO, PPC, or both. Source

The Noob Guide to Online Marketing

The Noob Guide to Online Marketing

July 25, 2012

This enormous infographic organizes a number of basic tactics you could use to start marketing your self or your business online. As you scroll down, you’ll see when to use each tactic and whether or not it should direct users to a landing page. Get going! Source

The TRIFECTAS of Internet Marketing

The TRIFECTAS of Internet Marketing

June 26, 2012

These are the most basic elements of Internet Marketing, including SEO, link building, pay per click and social media. Source