green-black-friday-retailers

A Green Black Friday for Retailers?

May 5, 2014

Despite the discouraging economy and the volatile stock market, it looks like retailers–those that have significant sales online, at least, if not the mainly bricks-and-mortar kind–may do better this holiday season than you might expect. That’s according to a new study released today by the online advertising management firm IgnitionOne, a unit of Japanese ad […]

birth-inbound-marketing-universe

The Birth of the Inbound Marketing Universe

December 23, 2013

Advertisers are always looking for new and innovative ways to market to new and returning customers. Online marketing requires certain strategies and techniques to get customers interested and talking about a brand or product. This infographic looks back on the history of online advertising and where it all began. Source

online-advertising-and-how-people-feel-about-it

Online Advertising and How People Feel About It

November 4, 2013

Online advertising makes big bucks and millions of ads come out online yearly. More than 81 percent of online users say they don’t mind online ads because it means the content itself is free. This infographic looks at online advertising and how people feel about online ad content. Source

ads-google

Ads @ Google

October 28, 2013

As the year draws to a close, Google is taking a look back: first at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Here is an infographic highlighting some of Google’s online advertising benchmarks in 2011, as well as some successes from individual brands. Source

behavioural-algorithms-online-advertising

Behavioural Algorithms for Online Advertising

October 2, 2013

The request was to create a poster that would explain the Simply algorithm in a simple and appealing way. This is why we have split the process into two parts: in the first part the brand campaign is spread over the clusters (cluster: a group of homogenous websites). In the second, the best performing clusters […]

Happy 5th Birthday to Marin!

Happy 5th Birthday to Marin!

April 3, 2013

This month, Marin celebrates 5 years of continued success as a online advertising management platform. We’ve come a long way over the last 5 years, and we wanted to share our milestones with this neat graphic our design team illustrated. Source

Splitting the Spend: Media Agencies and the Online Dollar

Splitting the Spend: Media Agencies and the Online Dollar

November 29, 2012

This infographic provides information for how Media Agencies are changing their spending from solely to t.v campaigns to new online campaigns. It shows where on the media agencies are spending money for ad space on the internet and provides case studies for different online advertising situations. Source

Beyond the Billboard

Beyond the Billboard

October 11, 2012

This infographic shows how the future of billboard advertising has shifting from the traditional billboard to online banners. How today’s multimedia banners are tailored to the specific user and how this shift is going to change consumption. It also gives a break down of the different types of ways advertisers can advertise online to get […]

The Rise of Social Network Ad Spending

The Rise of Social Network Ad Spending

June 1, 2012

Social network ad spending is one again on the rise, argues a recent study by eMarketer, which predicts that US advertisers will spend nearly $1.7 billion on social sites this year.