The Digital Black Consumer and Mobile Ads

July 26, 2014

New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices. Half of black mobile users owned a smartphone, and 58 percent accessed the mobile Internet, more than any other race/ethnic group. Source


Infographic: Mobile In South Africa

February 26, 2014

The Nielsen Syndicated Study To ensure alignment of this Mobile Insights study, Nielsen weighted up the findings against universe proportions using AMPS. A sample of 2000 respondents, with quotas based on age, gender and all LSM levels across each metropolitan area in South Africa was used. Face to face surveys were conducted in urban South […]


How Social Media Ranks Fall TV’s Hit Shows

February 18, 2013

What’s new and returning programming have claimed the top spots in social rankings, how that data compares to traditional ratings, and why some of the numbers match up while most don’t is shown in this infographic. Source