Attack of the In-App Ad

June 29, 2014

In-app advertising aims to capitalize on the rapid growth of app downloads worldwide. And although it’s generally disliked among smartphone users, it’s also proving to be a bit more effective than other mobile ads. This infographic shows the rise of marketing potential for in-app ads. Source


One Minute in the Youversion Community

June 17, 2014

During every minute of the day, people around the globe are actively using the Bible App to engage with Scripture. This shares a quick look at what happens in just one minute in the YouVersion Community. Source


App Store Wars

May 8, 2014

A smartphone application comparing the mobile app stores in a timeline.


The mobile app download lowdown

April 19, 2014

This infographic looks at how we consume mobile apps. Source


Why Size & Location Matter With In-App Mobile Advertising

February 22, 2014

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more. Source


Mobile App Marketplace

January 5, 2014

The mobile industry has billions of customers; however, only a fraction are smart phone users—somewhere in the couple million range. It used to be that Apple was the dominate player, but now we have Android, Blackberry, and Microsoft all fighting for market share in this booming industry. And why is that? Because of the apps […]


The Smart Mobile App Developers Journey

December 26, 2013

4 out of 5 developers said that iOS was the most important development platform for growing their business, with Android coming in second (ahead of the likes of Windows Phone, Blackberry and Meego). Rather than choosing between Objective C and Java, these developers favour cross platform tools, like LiveCode, which empowers the creation of apps […]


JMango Web App vs. Native App

December 16, 2013

According to the Global Intelligence Alliance, a native mobile application is software written to run inside a device’s operating system and machine firmware to perform a specific task, whether it be a game, a mobile wallet or a calendar. A web application on the other hand runs inside the device’s web browser and requires all […]


Are Tablet Buyers Taking Over Ecommerce?

December 13, 2013

It’s easy to dismiss tablet computers as a passing fad, used only by the hobbyists with time and money on their hands. But in reality, tablets are sweeping the nation — and, in many ways, totally re-inventing commerce. Here’s how the iPad has changed the way retailers think about the online shopping experience. Source


What users expect from app stores?

December 13, 2013

We can comfortably state that app stores market is flourishing. Although the following questions still arise: Did the market reached its peak, which directions is the market going towards, how they perceive the in-app purchases and promotions, and finally what are the end users expect and want. You can find all those answers illustrated in […]


Research Shows Girls Prefer BlackBerry, Android a Boys Club

November 19, 2013

When it comes to Mobile Apps and the battle of the sexes, there is no winner or loser, it’s just still pretty obvious that most woman still prefer a good celebrity app versus watching the highlights of a baseball game and that will likely be still be the case – no matter how far technology […]



November 11, 2013

ORMMA is an industry wide initiative for advertisers to have one common set of rules for displaying rich media ads across platforms. Ad designers that have one API to use when creating ads know that their ad will display on all ORMMA-complaint apps and sites. Source