digital-black-consumer-and-mobile-ads

The Digital Black Consumer and Mobile Ads

July 26, 2014

New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices. Half of black mobile users owned a smartphone, and 58 percent accessed the mobile Internet, more than any other race/ethnic group. Source

smartphone-market-share-india-world

SmartPhone Market share: India & The World

July 9, 2014

The world is gravitating towards tablets and smart devices. The epicenter of communication and business is gradually shifting from the the PCs & Notebooks to wireless devices – Smartphones, Tablets, Netbooks and Cell phones. This migration is reflected in the increased adoption rate of Smartphones and mobile operating systems across continents and communities. The infographic […]

mobile-advertising-and-rise-coupons

Mobile Advertising and The Rise of Coupons

June 3, 2014

The mobile industry is huge and it’s showing strong signs of being a great advertising channel. 2 out of every 3 people own a phone and it is predicted that the mobile advertising market would hit $3.1 billion in 3 years time. Thanks to the high adoption rate of smartphones, it gives advertisers plenty of […]

mobile-advertising-barcelona-barcelona

Mobile Advertising: From Barcelona to Barcelona

April 26, 2014

While January might mark the beginning of the year for most people, in our world of mobile technology and innovacation the Mobile World Congress in Barcelona marks the beginning of every year. Source

africa-and-asia-pacific-regions-continue-grow-rapidly

Africa and Asia Pacific Regions Continue to Grow Rapidly

February 23, 2014

This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 billion monthly impressions. Source

why-size-location-matter-app-mobile-advertising

Why Size & Location Matter With In-App Mobile Advertising

February 22, 2014

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more. Source

mobile-web-2015-adoption-reach

Mobile Web 2015: Adoption & Reach

January 18, 2014

A projection of the Mobile computing and data usage in the year 2015 Source

size-matters

Size Matters

January 13, 2014

Inner-active, the industry’s premier mobile ad mediation provider with over 100 ad networks and local agencies available at the click of a button, has released an infographic with and insight on “in app advertisement size and position”. Source

african-market-overview

African Market Overview

January 13, 2014

This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone […]

centralized-convenience

Centralized Convenience

October 21, 2013

Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer’s purchasing process, and it is important for marketers to engage consumers through their devices in a variety of ways. Source

Mobile Advertising & The Rise Of Mobile Coupons

Mobile Advertising & The Rise Of Mobile Coupons

October 12, 2012

It’s sometimes hard to quantify the mobile advertising industry, let alone the many aspects therein. Today that does a great job detailing the size of the mobile ad market, various usage patterns, various survey results, predictions and other information in relation to mobile coupons. Regardless, the infographic details everything you need to know about the […]

Mobile Marketing: What

Mobile Marketing: What’s With the Attitudes

September 27, 2012

This infographic provides information for mobile marketing. It analyzes how companies market through mobile phones and how the consumers feel about mobile marketing. Source