How Much Are the Times Changing?

April 23, 2014

When it comes to American media habits, not even Bob Dylan could have predicted the digital revolution of the past 10 years. The growth of blogs, e-mails, and music downloads has exceeded all expectations-though some old-media favorites have fared surprisingly well. And Krusty the Clown would be proud. But overall, Dylan had it right: “you […]

Understand Your Audience Through Media Consumption

Understand Your Audience Through Media Consumption

June 18, 2013

As this graphic using data from Advertising Age shows once again, marketing campaigns aren’t one size fits all. Knowing who your target customer is will help you understand where to find them–by channel and device–and when. Source