Content Marketing

July 8, 2014

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out this infographic to get the scoop on what’s hot and what’s not in content marketing. Source


How are B2B marketers optimizing their funnel?

December 29, 2012

“The infographic was developed from the results of our upcoming 2012 B2B Marketing Benchmark Study,” according to Jen Doyle, Senior Research Manager, MECLABS. “This study focused on identifying the most effective strategies and tactics for attracting and converting the modern B2B buyer, and benchmarking B2B marketing performance. It represents the scope of our study, which […]