Strong Signals

Strong Signals

October 4, 2013

As marketers, we need to understand the growing importance of having a mobile email strategy in place. If you already have a mobile email strategy in place, you are ahead of the game. If you do not and you need convincing as to why you might want to … I can think of five point […]

How Do Your Conversion Rates Compare?

How Do Your Conversion Rates Compare?

November 10, 2012

We get this question several times a month – “What should my conversion rate be?”. The answer is: “it depends!” It should be no surprise that website conversion rates vary by segment, as they typically have different types of customers, value propositions and sales cycles. Source