investment-marketing-automation

Investment in Marketing Automation

July 28, 2014

Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. Just a few marketing automation companies have already raised over $170 million dollars combined. Source

understanding-marketing-automation

Understanding Marketing Automation

June 22, 2014

Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you’re generating from blogging, social media, and other sources, and make them more sales-ready. To learn more about […]

marketing-automation-funding-timeline

Marketing Automation – Funding Timeline

April 29, 2014

Also interesting to note that if you break down the fundraising of each of the vendors into a timeline, most of the investment has been made in the past couple years. Source

world-eloqua-infographic

The World of Eloqua Infographic

April 11, 2014

Check out this infographic to learn how companies can achieve revenue optimization through customer intelligence and database marketing services, and essential tools like Eloqua. Source

marketing-automation

Marketing Automation

February 25, 2014

A visual timeline of business application milestones leading up to the evolution of marketing automation. Source

b2b-lead-generation-dying-google-insight-says-yes

Is B2B Lead Generation Dying? Google Insight Says Yes

February 23, 2014

The trendy new searches for lead scoring, marketing automation, demand generation and lead nurturing have been growing since lead generation’s decline in 2008 and have shown increases up to 67% and continue to climb. The days of forcing visitors to your website to sign up before downloading a brochure are on their way out – […]

Inbound Marketing Ecosystem

February 22, 2014

Learn how contest, social media, search engine optimization, and marketing automation work together to grow your business Source

Understanding Marketing Automation

Understanding Marketing Automation

May 2, 2013

Marketing automation is the use of automation software to help sales funnel along, such as automatic emails. This system makes sales more efficient however this infographic shows the problems that companies can come across when they use marketing automation and how to put the human, genuine effect back to marketing automation. Source

The Ideal Marketing Automation Cycle

The Ideal Marketing Automation Cycle

July 24, 2012

The ideal marketing automation revolves around CRM tools and then branches into several activities, products, and software. This infographic takes a look at how the ideal marketing automation works and what it can do for your site. Source