Brandless Blog

As you may have noticed we all do little creative projects here at Simply Zesty for the blog which are not client work. We don’t make as much money as Google to turn this in to 20% creative time but letting the creative juices flow is important.

We found a pdf online of the agreement and were curious what the most common terms used were. Below is the NBA logo done using word frequency analysis from the NBA 2005 CBA. We used the very cool online tool Tagzedo to generate the image.

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Strife, conflict, religious extremism, and political maneuvering has plagued the middle east for millennia. These oil-rich nations; Turkey, Syria, Jordon, Lebanon, Israel, Egypt, Kuwait, Saudi Arabia, Iran, Bahrain, and Qatar have struggled under dictators, powerful religious leaders, and, in some cases, periods of secular nationalism. It’s difficult for westerners to understand the role played by the various ethnic groups (Sunni, Shiite, other Muslim, and other) which can be more important than geographic boundaries in determining loyalties. This infographic from the New York Times maps the relationships, including the influence of the United States.

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The first set isn’t bad–it goes much beyond what I could’ve done even four years ago–but I think the second set is much improved (thanks to Yair and others). While all this was happening, I also was learning more about decision analysis. In particular, Dave Krantz convinced me that the central unit of decision analysis is not the utility function or even the decision tree but rather the goal. Applying this idea to the present discussion: what is the goal of a graph? There can be several, and there’s no reason to suppose that the graph that is best for achieving one of these goals will be optimal, or even good, for another.

This map depicts the results from the youtravel.com fake tanning survey 2011. It shows the UK’s attitudes to faking it, with female and male results combined to give a total percentage depth of tan.

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