Living With The Internet

May 5, 2014

Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a major piece of research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study, Context Matters, and explores changing online behaviour to show how digital media consumption has developed. The study analysed web use diaries from 7,000 users in […]


Living in a Mobile World

March 12, 2014

Smartphone use is rapidly growing, which is providing new opportunities for marketers to connect and engage with target audiences, create user experiences, and ultimately build a base of connected and loyal customers. In the U.S., nearly 90 percent of the population has a mobile phone, and the number is still growing. High levels of mobile […]