Lead Nurturing in Plain English – by B2Bento
March 25, 2014
Why does Lead Nurturing matter? Up to 50% of the initial lead database gets discarded but if nurtured they could end up as a deal. Find out how. Source
Lead Generation Survey
March 7, 2014
Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 175 directors, MD’s and marketing decision makers regarding their organisations current and future lead generation strategies. Source
Is B2B Lead Generation Dying? Google Insight Says Yes
February 23, 2014
The trendy new searches for lead scoring, marketing automation, demand generation and lead nurturing have been growing since lead generation’s decline in 2008 and have shown increases up to 67% and continue to climb. The days of forcing visitors to your website to sign up before downloading a brochure are on their way out – […]
80% of business owners open and read email at 12pm
November 22, 2013
Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 530 business owners and MD’s regarding their behaviour when responding to email bulletins. Source
Marketing Scorecard
October 13, 2013
Extraprise executes hundreds of marketing campaigns, drives millions of customer interactions, and uncovers thousands of buying opportunities for some of the largest brands in the world every day. Check out their results. Source
Act Big to Get BIG
February 23, 2013
Using data sourced from Hubspot’s free online tool, website grader, their research shows that companies who create a lot of content, maintain active social media profiles, and blog regularly are much more successful online than their peers. Source
First Annual State of Digital Marketing Survey Results
June 17, 2012
To kick off the start of November, Webmarketing123 is bringing you hot-off-the-press findings in digital. Recently released to the press, Webmarketing123 has published a digital marketing report spanning across the channels of SEO, PPC, and Social Media Marketing. Gathering responses from over 500 B2B and B2C marketing professionals, Webmarketing123 is pleased to share these statistics […]