The 2011 Web Analytics Review

July 9, 2014

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows […]

The Future of Paid Search – Google, Bing and beyong

July 9, 2014

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current state, where it’s going, and how the largest paid search venders (Google & Bing) […]


How To Calculate Lifetime Value

March 24, 2014

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing […]


Penny Pinchers & Profits

March 5, 2014

86% of consumers say that a coupon affects their decision (to varying degrees) in choosing one brand over another. Between June 2009 and June 2010 the savings generated from digital coupons doubled. During November 2010 alone, digital coupon traffic rose 27% year-over-year. Coupons are becoming huge. In this infographic, we’re going to briefly investigate the […]


6 Steps to Selling More

February 25, 2014

Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%. Quality e-commerce copywriting is vital to the success of any online business. Remember, if you’re selling something online, potential customers can’t see or touch your product […]


Mixed Feelings – Emotional Engagement In Web design

February 11, 2014

Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly […]


How Loading Time Affects Your Bottom Line

January 25, 2014

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add […]


Box it Up: The Rise of Subscription Commerce

January 9, 2014

Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers with specific needs. For example, a subcom appealing to new mothers may send their […]


Lights, Camera… Transaction!

December 27, 2013

In recent years, online video has evolved into a powerful (and cost effective) marketing tool. Video is becoming what a website was a decade ago – something that gave nimble, early adopters an edge over the competition. However, if time and money are going to be spent making a video, it also pays to analyze […]


What Makes a Great Software Engineer?

November 21, 2013

We’ve partnered with our friends at Mixtent to create this infographic about software engineers. Mixtent is a web application that lets you rate and discover the most talented people in your professional network. By taking a look at the data for software engineers across all of its users, Mixtent analyzed their skills and how other […]


What is KISSmetrics?

November 7, 2013

This infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small, bootstrapped, start-up, or you’re a part of a larger organization – KISSmetrics is a very easy to use, insightful web analytics package that sets your sights on metrics that matter (e.g., your bottom line). Take a peek at […]