impact-digital-ad-bombardment-customer

The impact of digital ad bombardment on the customer

April 23, 2014

Consumers are saturated by the volume of digital marketing messages. This infographic from Upstream demonstrates the impact on response rates. Source

Coca-Cola online video ads measured by Gemius

Coca-Cola online video ads measured by Gemius

June 11, 2013

The “Who is K’Naan?” gemiusEffect case study conducted with Coca-Cola and its agency, Carnation, shows the way to verify the impact of an online campaign within the total media mix. Source

ecological-and-health-consequences-oil-spill

The Ecological and Health Consequences of Oil Spill

February 26, 2013

The health consequences of the oil spill in the Gulf of Mexico could be really serious such as cancer, respiratory diseases and hormonal disruptions Source

Twitter in Healthcare

Twitter in Healthcare

October 30, 2012

Twitter, the social media site that allows people to sound off in 140 characters, has changed the way people communicate forever. From branding to spreading world news, it has become an important platform of information. It has also become an important part of the healthcare industry with users following many healthcare sites on Twitter. Source

Yottaa Gets Google Analytics Support

Yottaa Gets Google Analytics Support

October 22, 2012

Businesses of every size depend on their website to generate leads and sales but, until recently, making a finite link between site speed and business results has been either a mystery or a laborious task involving collecting and analyzing data from multiple sources. Source

Deflecting Asteroids Away From Earth

Deflecting Asteroids Away From Earth

July 11, 2012

Just two months ago – November 6 , 2009 – an asteriod 22 feet in diameter passed 8,700 miles above Earth, the cosmic equivalent of a bullet buzzing close to the skin. Source