12 Critical Elements Every Homepage Must Have

May 31, 2014

A homepage is one of the most important, if not the most important, page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out this 12 key elements a homepage needs to achieve […]


Top UK Websites Lag Behind US Counterparts

May 17, 2014

This research is based on measuring the load times of all the Fortune 500 (USA) and FTSE 350 (UK) companies and compiling a set of performance benchmarks that all websites should use. The load times are real world “end user load times” i.e. how long it takes to load a page from the time a […]


Target Practice: Personalize Your Website to Create a Unique One-to-One Experience

April 19, 2014

Targeting website traffic by customer segment by to improve conversion rates is done by 25% of digital marketers today. With a little targeting know-how, marketers can begin customizing a website experience for every visitor. Source


The Anatomy of an Effective Homepage

January 1, 2013

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we’ve identified certain qualities that compose an effective homepage. We recommend you spend […]

Landing Pages for PPC

Landing Pages for PPC

July 29, 2012

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. This increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank). Source