What Does It Mean To Be Eco-Friendly

What Does It Mean To Be Eco-Friendly

March 26, 2013

With green marketing at an all-time high, there has been much contention as to what words like “natural,” “environmentally,” and “eco-friendly” really mean. Although there is still no single definition, this infographic done with Ethical Ocean, attempts to discover what it signifies to be eco-friendly, and how it may be used as advertising bait. Source



February 8, 2013

This amazing infographic tells you all you need to know about the terrible trend of greenwashing, where companies intentionally mislead consumers about the environmental friendliness of their products. It includes seven common ways companies greenwash, as well as some useful tips on how you can avoid some greenwashing traps. Source