five-excellent-reasons-why-email-marketing-works

Five Excellent Reasons Why Email Marketing works

July 23, 2014

You may know what email marketing is, but do you know how it works? Use this infographic to get a little clarity and some interesting details on how companies can use it to their benefit. Find out about email usage and engagement in our simplified explanation of why companies can and should use email marketing. […]

multi-channel-marketing

Multi-Channel Marketing

July 13, 2014

Brand cohesion across the multitude of channels has been challenging for the marketers to say the least. The innumerable marketing benefits of the multi-channel approach is somewhat offset by the confusion created by ambiguous messages coming out of the various channels. The cultivation and maintenance of brand harmony requires more than a flawless multi-channel strategy. […]

insights-5-million-emails

Insights from 5 Million Emails

June 4, 2014

Last year, people spent more time wading through their emails than any year before. This infographic we did for Boomerang analyzes the best times to send emails, the worst words to use in email titles, and three ways to master email. Source

2011-marketing-trends-survey

2011 Marketing Trends Survey

May 25, 2014

According to Strongmail’s annual Marketing Trends Survey, the top areas of investment this year for marketing are email marketing and social media. The most important initiatives for 2011 were increasing engagement, and improving segmentation and targeting. 44% of businesses cited a lack of resources or marketing staff as a primary challenge for 2011. 71% of […]

email-marketing-data-speaks

EMAIL MARKETING, THE DATA SPEAKS

May 24, 2014

With close to one million email sends to a wide range of client lists we decided to do a little digging to see what we could learn about user behaviour and email broadcasts. When are people most likely to respond to email marketing? Source

desserts-integrated-marketing-communications

The Desserts of Integrated Marketing Communications

April 14, 2014

Wikipedia defines Integrated marketing communications (IMC) as “the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.” Integrated marketing communications is about reaching a goal wholly and efficiently. For example, if […]

understanding-dmarc

Understanding DMARC

March 17, 2014

With the rise of the social internet and the ubiquity of e-commerce, spammers and phishers have a tremendous financial incentive to compromise user accounts, enabling theft of passwords, bank accounts, credit cards, and more. DMARC was a standard developed to help thwart phishing by sharing data among ISPs and ESPs Source

state-email-marketing

The State of Email Marketing

December 24, 2013

The growth of so-called social business has certainly not escaped the attention of online marketing providers with both Constant Contact and competitor VerticalResponse announcing new services within the past several weeks to help businesses manage and measure their social marketing efforts. Source

email-marketing-data-speaks-0

EMAIL MARKETING, THE DATA SPEAKS

December 4, 2013

With close to one million email sends to a wide range of client lists we decided to do a little digging to see what we could learn about user behaviour and email broadcasts. When are people most likely to respond to email marketing? Source

80-business-owners-open-and-read-emails-12pm

80% of business owners open and read email at 12pm

November 22, 2013

Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 530 business owners and MD’s regarding their behaviour when responding to email bulletins. Source

Strong Signals

Strong Signals

October 4, 2013

As marketers, we need to understand the growing importance of having a mobile email strategy in place. If you already have a mobile email strategy in place, you are ahead of the game. If you do not and you need convincing as to why you might want to … I can think of five point […]

How Social Media Links Help Email Marketing

How Social Media Links Help Email Marketing

May 6, 2013

Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. Source