What’s Driving Consumer Confidence in 2012

June 24, 2014

What’s driving consumer confidence in 2012? What factors are your customers weighing before making a purchase decision? In an effort to understand what’s on consumers’ minds this year, Communispace asked members of their private online communities these very questions. Source


PacketLogic Report Studio: Information is Cheap, Lack of Knowledge is Expensive

March 29, 2014

I was reading an interview with George Dyson, and during the interview, he made a comment that really caught my attention. He was speaking of the volumes of data that many people have to deal with, and his comment was “Information is cheap, meaning is expensive”. The comment resonated for me, as it encapsulated the […]


Customers Frustrated with Mobile Retailers

March 27, 2014

Although consumers are shopping more via mobile, the retailers are not living up to consumer expectations and have plenty of room for improvement. The consequences of providing a less than favorable online experience for customers include less revenue, poor reviews and a risk of loosing repeat customers for good. Source


Home-based Businesses

March 2, 2014

Owning a business out of your home is increasingly common, but comes with its own set of challenges. This graphic shows how home-based businesses stack up. Source


Dyn 2011 Year In Review

January 5, 2014

If you read Kyle York’s post from last week, you know Dyn had a killer 2011 and a lot of momentum heading into 2012 thanks to a lot of great customers, partners, employees and friends. To help support Kyle’s thoughts, our talented Julie Parenteau put our awesome 2011 year in review into graphic form. Source


Six Pixels of Separation

December 20, 2013

This infographic promotes Twist Image and encourages customers to connect their business. Source


The Value of an Existing Customer

December 15, 2013

Have you ever wondered how much an existing customer was worth? Well, in most cases its a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer […]


Who’s Your Chief Conversion Officer?

October 23, 2013

While conversion rate is a popular Key Performance Indicator (KPI) for all online businesses, at least 40 percent of companies don’t like their number. Then why do so few companies have dedicated people, processes, and personnel for turning visitors into customers? If your companies conversion strategy is “spray and pray,” the latest research might convoke […]


What Makes People Want to Follow a Brand?

January 17, 2013

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations […]

The Local Web

The Local Web

November 15, 2012

While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of digital marketing, including social media. In fact, in 2011, over $1 trillion in retail sales could be attributed to web-influenced purchases, according to a study conducted by GroupM Search and Kantar Media Compete. Source

A Must-Have for Small Business Owners

A Must-Have for Small Business Owners

November 10, 2012

A growing number of small businesses continue to adopt social media marketing. 81% now report using social mdeia channels to market their businesses, up from 73% reported six months earlier. Source

Facebook Generates Business for Companies Use It

Facebook Generates Business for Companies Use It

August 25, 2012

In 2011, we polled small business owners to find out how they use their Facebook pages. One of the most exciting things we discovered is that 47% of small businesses with Facebook pages see a significant amount of traffic go from their Facebook page to their website, which is great for business growth. Even better, […]