value-existing-customer-1

The Value of an Existing Customer

December 15, 2013

Have you ever wondered how much an existing customer was worth? Well, in most cases its a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer […]

71% More Likely to Purchase Based on Social Media Referrals

71% More Likely to Purchase Based on Social Media Referrals

May 9, 2013

Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Source