4 Ways to Optimize Your Customer Survey

January 4, 2014

I present 4 ways businesses can optimize their customer survey. It starts with asking the right questions. 1. Measure different types of customer loyalty; 2. Measure general customer touch points (e.g., Product quality, Customer Service, Tech Support); 3. Measure your relative performance; 4) Measure business-specific attributes. Source

Customer Loyalty: What It Is And Why Important

June 29, 2012

Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business. We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers. Source