Who’s Your Chief Conversion Officer?

October 23, 2013

While conversion rate is a popular Key Performance Indicator (KPI) for all online businesses, at least 40 percent of companies don’t like their number. Then why do so few companies have dedicated people, processes, and personnel for turning visitors into customers? If your companies conversion strategy is “spray and pray,” the latest research might convoke […]


7 Secrets of Social Media Conversion

December 23, 2012

Converting one’s business to include social media takes some strategy. This infographic looks at seven secrets of social media conversion and applying them to the social media conversion funnel. Source



October 24, 2012

We created this graphic based on public online conversation surrounding the Labor leadership scandal. Just goes to show that conversation doesn’t always equal conversion. Source