Five Steps for Consumer Brands to Earn Social Currency

Five Steps for Consumer Brands to Earn Social Currency

May 15, 2013

Consumer brands yet to jump into the social game need to know a thing or two before they take the plunge. This infographic highlights a few of the successes and struggles brands have had as they attempt to bring their brands to the social pool. Just like at the neighborhood pool the rules are the […]

Brand Advocates

Brand Advocates

December 6, 2012

Brand advocates aren’t shy. They have strong opinions about products and where to buy them. According to the study, brand advocates are 70% more likely to be seen as a good source of information by people around them. In turn, their friends and followers make purchase decisions based on their recommendations. The study found that […]