Hey, Check Out Those Cans!

November 1, 2013

People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend eye-popping sums on overhauling their brands. Source


Coca-Cola Brief Introduction

October 31, 2013

Currently, Coca-Cola is so famous brand and it is predicted that 1.5 billion Coca-Colas are served every day. As the brand owns other drinks like Sprite, Oasis, Minute Maid and Fanta, the company perceives more than 50 billion of its products served every day. Here’s a brief look at the facts which make up the […]

Coca-Cola online video ads measured by Gemius

Coca-Cola online video ads measured by Gemius

June 11, 2013

The “Who is K’Naan?” gemiusEffect case study conducted with Coca-Cola and its agency, Carnation, shows the way to verify the impact of an online campaign within the total media mix. Source


Differences between Coke and Pepsi people

February 22, 2013

It’s hard for you to describe the difference between Coke and Pepsi. Perhaps one cola seems sweeter, but you couldn’t certainly distinguish them in a taste test. Yet you know without a doubt which one you like more. Today America’s preference is firmly divided by demographics, according to research by Hunch.com. Surprisingly there’s a big […]


Coca-Cola Fun Facts

January 4, 2013

Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed […]


Coke or Pepsi?

December 24, 2012

Most people fall into two categories, a Coke person or a Pepsi person. A survey of 1,002 people on pollpub.com attempted to quantify the categories. 46% of the people surveyed preferred Pepsi while 54% preferred Coke, guess that means Coke wins this round. Source

How Brands Can Take Advantage of the Next Evolution Commerce

How Brands Can Take Advantage of the Next Evolution Commerce

November 14, 2012

Social commerce is here to stay and you either join the train and sell your products to social consumers or stay outside and loose money. Social Commerce is a hot trend and it promises to get bigger in the coming years as more people spend lots of time on social platforms. Major brands like Coca […]

Coke vs. Pepsi Cola War

Coke vs. Pepsi Cola War

September 7, 2012

Coke vs. Pepsi cola wars: Who leads in market share, revenue growth and income growth? And what about sustainability? Source

Splitting the Spend

Splitting the Spend

June 21, 2012

Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options. These days, TV buys still take the largest piece of the global spend, but the share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying and […]