Promo Campaign Planner for Seasonal Sale Success

May 13, 2014

The infographic is a great source of ideas for every month and will help you keep your email marketing relevant and universal with minimum effort. Source


How To Structure A Mini Campaign

December 3, 2013

A smaller goal is not the mini-campaign’s sole characteristic—it is narrowly scoped across all components of a traditional campaign. The mini-campaign’s downsized characteristics—timeframe, staff and ally involvement, and activity—enhance flexibility in today’s volatile market by allowing for more frequent strategy adjustments and minimizing staff and ally burnout. Learn the four components critical to executing a […]

All You Wanted To Know About Viral Marketing

All You Wanted To Know About Viral Marketing

August 16, 2013

Viral marketing is a relatively new marketing technique used by businesses of all sizes which can include word of mouth, but mainly refers to using social networking sites to increase brand awareness or increase sales. This infographic tries to answer most of your queries that you have about viral marketing. Source

Social Media Marketing By the Numbers

Social Media Marketing By the Numbers

May 19, 2013

Well, as the graphic shows, there are a lot more metrics, but are they great? One way to tell is to look at what the absolute top responses are across the prevailing social media platforms — Twitter, Facebook and YouTube. In many cases, the numbers are intoxicating. Source

The Social Campaign: The Growing Reach of Social Media

The Social Campaign: The Growing Reach of Social Media’s Election Impact

March 26, 2013

Social media played an astounding role in the 2008 presidential election and demonstrated the emerging impact of social media on politics. These platforms enabled people to learn and share about the election and proved especially popular with voters ages 18 to 34. Today, social media has expanded its reach to audiences of all ages, with […]

The Most Commonly Used Words in Politics

The Most Commonly Used Words in Politics

March 13, 2013

A visualization of the number of times words were used per 25,000 words spoken by Democrats and Republicans. It also takes a closer look at the number of times key speakers used certain words.


Campaigns versus Conversations

February 5, 2013

Traditional marketing has been demarcated by periods known as campaigns. Software, however, can change campaigns to conversations. Conversations are beautifully amorphous and adaptable with fundamentally different dynamics. By understanding the possibilities of the digital world, the elements of campaign thinking can become good conversation. Source


Meet Blood: Water Mission

December 21, 2012

Although it started as a small passion project in 2005, Blood: Water Mission has since become an extraordinary organization with multiple operations and international reach. But they aren’t just bringing clean water and better sanitation to all different parts of Africa — they’re also using thoughtful, effective marketing strategies to get the most out of […]

Phony 2012

Phony 2012

December 13, 2012

There are some common misconceptions around the recent ‘Kony 2012’ campaign which has recently gone “viral”. I this infographic we aim to illustrate the facts around invisible children, the cause they are fighting for and who is missing out as a result. Source

United Way Ottawa by the Numbers

United Way Ottawa by the Numbers

December 12, 2012

The charitable sector is changing. More and more, donors, people just like you, want to see how their money is making a difference – and that’s why we’re changing too. Source

Vote 2012: Social Media vs. Traditional Media

Vote 2012: Social Media vs. Traditional Media

September 30, 2012

Historically, caucuses have served as early indicators of which candidate might win their party’s nomination. However, earlier this week, many speculated that Twitter would be a better predictor of the Iowa caucuses than traditional polling. And they might have been right. As we head into the New Hampshire, South Carolina and Florida primaries, it will […]

New Hampshire by the Numbers

New Hampshire by the Numbers

July 14, 2012

New Hampshire is where it all started for our campaign. And this is where the disappointments of the past four years will become a detour — not a destination for our country. Here’s a look at the hard work we’ve done over the last six months in the Granite State. Source